Bayern International is a company of the Free State of Bavaria and has been a key player in promoting Bavarian foreign trade for more than 25 years. A large number of projects are organised worldwide every year in cooperation with the Bavarian Ministry of Economic Affairs. They all aim to support small and medium-sized enterprises (SMEs) from Bavaria in their export efforts. The extensive service programme includes trade fair participations, delegation trips, business trips, delegation visits, digital events and the “Key to Bavaria” company database. Another central task is the promotion of new businesses and location marketing for Bavaria.

With the Bavarian trade fair participation programme, Bavarian SMEs can participate and present themselves at numerous trade fairs abroad under the umbrella of the Bavarian joint booth. Participation is financially supported by the Bavarian Ministry of Economic Affairs. Bayern International takes care of the entire organisation from all the planning in advance to personal support on site. Other digital offers (e.g. digital trade fair stand) round off this offer.

When it comes to tapping into new markets in particular, politics can be a crucial door opener and set the course in foreign business. Bayern International organises delegation trips in cooperation with the Bavarian Ministry of Economic Affairs and takes care of all the travel arrangements as well as the organisation of the visit or business programme. The focus is on the participating companies’ export goals and interests. SMEs therefore have the opportunity to build up a network for their export.

Bayern International brings managers from abroad to Bavaria with the “Bavaria – Fit for Partnership” (BFP) programme. The delegation visits are carried out in cooperation with the Bavarian State Ministry of Economic Affairs and combine international training with promoting Bavarian exports. This enables Bavarian companies to make interesting contacts. In selected cases the program takes place virtually.

The digital offers provide Bavarian companies alternative and additional export opportunities, which are being continuously developed. They range from digital trade fair preparation to virtual delegation visits with the BFP programme.

The “Key to Bavaria” company database offers free information from 22 key sectors with more than 34,000 entries from Bavarian companies. The company database enables potential business partners worldwide to search specifically for Bavarian products, services and technology partners; Bavarian companies can register in the database free of charge and present themselves worldwide. Further information: https://www.bayern-international.de/en/company-database